WEEK 11 | QUICK REVISION

Company purpose — Deliver value to potential users.

Product manager — Balance business, technology, and user experience.

Designer — Turn requirements into usable solutions through user research and iteration.

Sales vs support — Sales reaches customers and gathers feedback; support helps users and escalates problems.

Conceptual integrity — Everyone shares an understanding of what is being built and why.

Knowledge sharing — Record decisions and distribute expertise to reduce bottlenecks.

Team productivity — Useful, coordinated outcomes—not simply lines of code.

Macro vs micro — Architecture/framework decisions vs algorithm/data-structure decisions.

Rational decision making — Identify decision → alternatives → outcomes → evaluate for context → decide.

Great engineer — Competent coding + good decisions + effective communication + continuous learning.